Seoul

K-pop culture, palaces, and innovative cuisine. Ancient meets ultra-modern.

UrbanCulturalCulinary

About Seoul

Seoul seamlessly blends 600-year-old palaces with futuristic architecture, traditional tea houses with trendy cafes. Experience K-pop culture, world-class street food, cutting-edge technology, and warm hospitality in Asia's coolest capital.

What to See & Do

Gyeongbokgung Palace

Bukchon Hanok Village

N Seoul Tower

Gangnam district

DMZ tour

Korean BBQ

Where to Stay

Four Seasons Seoul

luxury

Luxury in Gangnam with rooftop bar

Park Hyatt Seoul

luxury

Contemporary luxury in Gangnam

Hotel28 Myeongdong

boutique

Boutique near shopping district

Activities & Experiences

Palace & Hanok Tour

Gyeongbokgung Palace and traditional houses

Duration: 4 hours

DMZ Tour

Visit border with North Korea

Duration: Full day

Food Tour

Street food and local markets

Duration: 3 hours

K-Pop Experience

Dance class and entertainment district

Duration: 3 hours

Where to Eat

Jungsik

Modern Korean

2-Michelin-star innovative Korean

Gwangjang Market

Street Food

Historic market with food stalls

Maple Tree House

Korean BBQ

Premium beef in Itaewon

Sample Itineraries

Seoul Explorer

4 days
Culture & Food Lovers
4 days
1

Palaces & Traditional

  • Gyeongbokgung Palace
  • Bukchon Hanok Village
  • Insadong shopping
  • Korean BBQ dinner
2

DMZ Tour

  • Full-day DMZ and JSA tour
  • Return to Seoul
  • Myeongdong shopping
3

Modern Seoul

  • Gangnam
  • COEX Mall
  • K-Star Road
  • Hongdae nightlife
4

Food & Departure

  • Gwangjang Market
  • N Seoul Tower
  • Last-minute shopping
  • Departure

Quick Facts

Region

Asia

Best Time to Visit

Mar-May, Sep-Nov

When to Go

March-May (cherry blossoms) and September-November (fall colors).

Avoid: July-August is hot and humid. December-February very cold.

Getting There

Incheon International Airport (ICN) is 1 hour from Seoul by express train or bus.

Local Tips

  • Get T-money card for subway
  • Learn basic Korean greetings
  • Try kimchi and banchan
  • Tipping not expected

Ready to Experience Seoul?

Our concierge team will craft a bespoke itinerary tailored to your preferences, handling every detail from flights to hidden gems.